What to consider when you write a Hancock Horse Sale Ad


Owner name & location
Owner contact information

Horse’s name
Horse's gender
Horse’s date of birth
Horse’s registration number (or pending)
Horse's measured height; do NOT guess
          (or expected mature height)

Pedigree - or horse’s parents and their reg. numbers - or bloodlines

Horse’s color (double check on horse color terminology here.)

Horse's temperament & personality, for example:
  • imprinted at birth
  • handled a lot / not handled a lot
  • friendly / reserved / shy
  • how it gets along with other horses

Horse’s level of training (give details), for example:

  • Halter broke
  • Ties
  • Loads in the trailer
  • Clips
  • Bathes
  • Gives his feet
  • Saddle trained –
    • English or Western?
    • Green or well broke?
    • OK for beginner?
    • Traffic-wise?
  • Broke to drive

Type of training - what horse has been used for - or potential:
(Trail horse, Team penning, Parade, Team Roping, Tie-Down Roping, Pickup, Endurance, Lesson horse, Ranch, etc.)

Show experience and record. Other accomplishments & descriptions.

Broodmares – Easy to settle? good mother? How many foals? What color, what size etc? Accomplishments of foals?

Stallions – how many foals? What percentage are colored or roan? (if not 100% is genetically irrelevant) Semen evaluated for artificial insemination?

Health care: Vaccinations, Regular worming, Teeth checked.

Any habits, problems, or other things to know about?

Reason for selling.


Miscellaneous:

Photo - an unflattering photo will not help your sale, especially in a down market. Have mid or low (not high) but full sunlight behind you, have your horse standing balanced on all 4 legs, w/ its head up, on level or slightly uphill ground w/ simple background. Get focus sharp. To be informative, photos should usually be taken from the direct side view, with no distortion. If you can kneel or take the photo at the horse's midline its conformation will show in the photo most accurately.

Videos of a horse's movement & behavior while handling & riding, are especially helpful. You can upload those to www.YouTube.com and send your prospective buyers a link to the video.

Decide ahead of time about your guarantees, terms, sale contracts, vet check prices, hauling information, registration & transfer fees, brand inspections, who pays what etc.

Honesty: Buyers appreciate honesty; if your horse is not right for them, they will remember you and trust you when they are in the market again next time.


close this window




check out CurlyHorseWeb.com - Web Design
SITE BY ©2003 Curly Horse Web
Need a nice horse site?
Simple, neat, costs less